JEDEC Begins Work on Next-Generation Universal Storage Solution Specification for Mobile, Consumer and Desktop Applications

Arlington, VA. - August 29, 2007 - The JEDEC Solid State Technology Association
(JEDEC) today announced that it has begun work on a next-generation card/embedded
specification that will support higher performance and greater efficiencies when flash
memory is used in consumer electronics and PCs. The new specification, Universal
Flash Storage (UFS), will become an industry-wide interface standard encompassing
all removable flash cards and embedded memory that supports booting as well as host
system input and output interfaces.

Strong industry support is expected for the UFS specification. The principal consumer
electronic and cell phone OEMs proposed the specification, in addition to major chip
manufacturers that will also participate in setting the new standard.

“The universal popularity of memory cards underscores the significance of a common
standard for flash memory solutions,” said Mian Quddus, Chairman of the JEDEC
Board of Directors and technical marketing director at Samsung Semiconductor
(Semiconductor and Telecommunication Divisions). “The support of JEDEC for an
industry-wide flash storage standard will provide a highly adaptable design
environment that will facilitate more widespread adoption of flash memory technology
and a profusion of new designs.”

UFS will be a high-level interface that standardizes connectivity in an extensive range
of diverse, non-volatile memory solutions. Allowing for data transmission speeds of two
gigabits per second (Gbps) and higher, the new specification will support multimedia-
intensive features more efficiently in a broad scope of applications, including mobile
phones, portable digital devices, desktop computers and digital still cameras. UFS will
encourage the development of new form factors, as well as new physical interfaces and
bus protocols.

Flash memory is the fastest growing memory storage solution not only in terms of
market volume, but also in the diversity of applications utilizing flash as a storage
medium. The multiple form factors for flash memory cards have been a bottleneck in set
designing and a major concern for compatibility and end user convenience. UFS will be
developed to fully address market demand for faster data access and resolve
interoperability concerns between the many different types of electronic devices and
memory cards. This open standard will also be designed to support other types of
next-generation non-volatile memory such as phase change RAM.

The UFS specification is expected to accommodate greater efficiency in the design of
memory cards for card manufacturers and end-product designers. The standardized
interface will also reduce the system design burden for embedded applications.

The next-generation flash memory specification is expected to be completed in the first
half of 2009, with a draft specification available in the first half of 2008.

JEDEC is the leading developer of standards for the solid-state industry. Almost 3100
participants, appointed by some 290 companies work together in 50 JEDEC committees to
meet the needs of every segment of the industry, manufacturers and consumers alike. The
publications and standards that they generate are accepted throughout the world. All JEDEC
standards are available online, at no charge. More information is available at
www.JEDEC.org.