Automotive Electronics Forum

Wednesday, September 6 • San Jose, CA

 Program Moderator: Charles Furnweger, JEDEC

JEDEC Welcome
Mian Quddus, Samsung and JEDEC Board of Directors

Morning Session


Driving Memory and Storage for Smart-Intelligent and Safe-Secure Vehicles

Keynote Presenter: Uksong Kang, SK hynix

With rapid transition towards autonomy and electrification in automobiles, importance of high-performance and robustness in computing systems in vehicles are growing more than ever before. In order to achieve such goals, four key factors “Smartness, Intelligence, Safety, and Security” need to be considered. And, memory and Storage constitutes an important part of computing systems to satisfy such needs. First for smartness, such as in smart cockpits, high-performance memory and high-capacity storage are required. Second for intelligence, such as in self-driving and ADAS, high-bandwidth low-power memory is essential. Third for safety, high fault-tolerant memory and storage having high RAS capability with auto-grade quality are needed. Finally for Security against external intrusion, adoption of secure features in memory and storage would be necessary. In this presentation, we explain how each of these goals can be achieved using memory and storage tailored to such individual needs.




Computational Chips for Automotive ADAS/AD Applications: How to Build a High-Performance, Automotive-Safe Chip

Presenter: Jeffrey Chung, Cadence and JEDEC Automotive Steering Committee Chair

Automotive-safe semiconductors have been in vehicles for a long time, and were previously used for important but lower-level functions like braking, drivetrain and cruise control. The latest chips being designed for Advanced Driver Awareness Systems (ADAS) and Autonomous Driving (AD) applications are very different, requiring a large amount of compute power and memory bandwidth, while remaining automotive safe. This presentation will discuss the fundamentals of creating an automotive safe chip, from aligning the organization to operate in a functionally safe way, to reasonable targets for ISO26262 and AEC Q100 automotive standards, and achieving success at functional safety audit.



Automotive Memory & the Opportunities within JEDEC Standardization

Presenter: Hung Vuong, Qualcomm

Coming soon



Memory System Requirements in Automotive Functions

Presenter: Prasun Raha, Rivian

A modern Electric Vehicle (EV) is essentially a computer on wheels with a variety of complex compute domains that have a set of constraints unique to each domain. This talk looks explores the basic functionality of these compute domains and how the attributes of the memory subsystems vary with the workloads.


NVM on the LPDDR Interface

Presenter: Cliff Zitlaw, Infineon

Next-generation automotive ecosystems present a difficult set of requirements for consideration by chipset developers. Dramatically higher computing requirements, operation at elevated temperatures and the migration to advanced process nodes all need evaluation. This session discusses these automotive ecosystem requirements and the effort to place non-volatile memory on the widely adopted JEDEC LPDDR interface to address this challenging environment



Automotive High Performance MCU and ADAS Processors- System Challenges with Memory (Flash/DDR)

Presenter: Jason Jones, TI

There is an exponential rise in compute needs in ADAS for Automoted driving as well as ECU Consolidation in MCU space for new Zonal EE architectures, which is driving a new generation of MCU and processors in Automotive space. This poses new demands on memory especially DRAM technology as well as flash (NAND/NOR). This presentation discusses technology trends for various ECU and density neeeds. The automotive market poses additional challenges related to cost and thermal aspects. The talk focuses on two of these challenges, namely thermal challenges with LPDDR4 and performance challenges with eXecuteInPlace (XIP) for NOR flash.


ZVEI Robustness Validation Process for Assessing Semiconductor IC Mission Profiles

Presenter: Ron Eller, Texas Instruments Inc.

AS THE AUTOMOTIVE INDUSTRY transitions manufacturing from the cars with combustion engines to electric vehicles (EV), a dramatic increase in the requested power-on hours (POH) required for semiconductor ICs is also occurring.

The legacy reliability approach of using the Arrhenius equation and performing High Temperature Operating Life (HTOL) stress testing to match extended POH (> 20,000 POH) can give a false assurance of reliability.

A more analytic approach is to assess the application-specific use profile against the intrinsic reliability models of semiconductor wear-out mechanisms. This method is called the ZVEI Robustness Validation (RV) process and is described in appendix 7 of AEC-Q100 specification.


IP in the Automotive Environment

Presenter: Ron DiGiuseppe, Synopsys

Coming soon


Driving Connectivity: Navigating the Roadmap of MIPI’s Automotive Solutions for Next-Gen Vehicles

Presenter: Kevin Yee, Samsung and Chair of the MIPI Marketing Steering Group

Driving Connectivity: Navigating the Roadmap of MIPI’s Automotive Solutions for Next-Gen Vehicles The presentation will provide a brief introduction to MIPI Alliance, history of MIPI’s liaison activities with JEDEC in support of UFS and Module Sideband Bus, and use of existing MIPI specifications in automotive products. It will provide an update on the latest development and status of MIPI Automotive SerDes Solutions (MASS), a full-stack automotive connectivity solution for integrating advanced image sensors and displays with end-to-end functional safety and security built in. It will lead in to the subsequent MIPI presentation - “Emerging Cybersecurity in Wired Connectivity Standards”.

11:20AM-NOONPanel Discussion
NOON-1:00PMLunch Break

Afternoon Session


Emerging Cybersecurity in Wired Connectivity Standards

Keynote Presenter: Rick Wietfeldt, Qualcomm and MIPI Alliance

This presentation will review the emerging requirements and developments of security in wired connectivity interfaces, with a focus on identifying a “checklist” for understanding the main features of a security framework. As a concrete example, we describe the ongoing work in MIPI Alliance to leverage the DMTF SPDM specification to secure the connectivity between automotive sensors and the central processing SoC for secured automated driving (ADAS/AD).


Quality and Reliability Challenges in the EV/AV Era

Keynote Presenter: Federico Tiziani, Micron

Starting from an introduction of Micron 30 years commitment to the automotive market and major milestones, the presentation will go through the Micron Foundations of Quality and the evolution from internal combustion engine to the electrical vehicles mission profiles and usage models.


Driving Intelligent Mobility and Fueling the Evolution of Automotive Industry

Keynote Presenter: Jim Elliott, Samsung

Coming soon



Electronic Components for e-Mobility Architectures

Keynote Presenter: Alex Popovic, ST

Coming soon


Memory Architectures in an Autonomous World

Presenter: Vasanth Waran, Renesas

The explosion of data traffic makes data center/cloud computing workloads demand to grow exponentially. The data center processors are seeing mixture of file sizes, diversified data types and new algorithms for varying processing requirements. Adding to the challenge is the workload evolution, with cloud-based ML/AI (Hardware Machine Learning & Artificial Intelligence) being the first and foremost. The processing speed and bandwidth demand increase the data center burden. Example workloads targeted for acceleration are data analytics, networking application and cybersecurity. Adaptable system accelerator, such as implemented with FPGA, have bridged the computational gap by providing heterogenous acceleration to offload the burden. However, the new data path, such as in ML, is fundamentally different from the traditional CPU data path flow. This presentation will highlight the diverse applications of programmable system and contrast the different system memory (e.g., DDR5) requirement to traditional CPU system requirement. The discussion will stress on the balance among system cost, bandwidth and memory density requirement going forward.



Evolution Behind the Steering Wheel: The Paradigm Shift at the Core of Your Next Self-Driving Car

Presenter: Rohit Bhola & Donovan Hwang, Samsung

This presentation covers architecture evolution for In-Vehicle Infotainment (IVI) and Advanced Driver Assist Systems (ADAS) systems that the Automotive Industry is undergoing to deliver the next level of experiences to drivers and passengers. It covers the Market trends driving this change and also focuses on technology enabling it.


Case for Standardized Mission Profiles for Automotive

Presenter: Peter Turlo, onsemi

The transition from the legacy Internal Combustion Engine (ICE) to the contemporary Battery Electric Vehicle (BEV) automotive platforms resulted in the development of automotive electronic systems not previously employed in ICE applications. Along with proliferation of control systems supporting various functions related to sensing and connectivity resulted in an exponential growth of electronic content in contemporary automotive platforms that can be subjected to use conditions that can differ from the legacy use conditions originally developed for ICE platforms. Years of collective industry ICE platform knowledge enabled the standardization of the qualification procedures applied to automotive semiconductor products; facilitating an efficient and cost effective semiconductor product development and qualification process supporting the deployment of (non-ASIC) catalog products destined for the general automotive market. Today, the multiple iterations of yet to be standardized contemporary use conditions provided by multiple end-users for similar end applications are causing inefficiencies in the product development and qualification process. The presentation will speak to the concept of Standardized Mission Profiles as applied to some of the automotive applications seen in contemporary automotive platforms.

3:40-4:15PMPanel Discussion

Program, topics and speakers subject to change without notice.